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Human-to-human (H2H) marketing insights, semi-regularly.

Sonic Branding: Why Your H2H Content Strategy Should Include Audio Blogging

Using audio alongside text in your blogs can make your content more accessible, effective, and human. Here’s how to make the most of sonic branding for your H2H content strategy.

Content Marketing

5 min read

Building Stronger Leadership Teams with Catherine Lethbridge from Workfacta

In this episode, Catherine Lethbridge, Head of Strategy and Marketing at Workfacta, lets us in on her innovative work at Workfacta and the product’s ability to create “management zen.”

Culture

1 min read

How to Increase Email Open Rates with H2H Subject Lines

Are your email open rates underwhelming? These tips will help you gain customer trust so they open your emails today, and always.

Content Marketing

8 min read

The 10 Spiciest Reactions from UK Brands to Boris Johnson’s Resignation

From insulting waxworks to badly photoshopped chickens, the UK’s social media managers have truly outdone themselves with their response to the demise of Bojo.

Branding & Design

3 min read

How Visual Content Can Take Your H2H Marketing Strategy to the Next Level

Visual content is not just about displaying great designs. It’s an essential tool for elevating your human-to-human (H2H) marketing strategy.

Branding & Design

8 min read

Why We’re Moving to a Four-Day Work Week

Ever considered what it would be like to have every Friday off? The UK just kicked off its biggest four-day work week trial. Here’s why we became a part of it.

Culture

8 min read

Marketing Moves: Is LinkedIn Creator Mode Right For Me?

Since March 2021, LinkedIn Creator Mode has helped users expand their reach and influence on the platform. Find out if it’s right for your brand.

Content Marketing

5 min read

10 Companies Winning with H2H (Human-to-Human) Marketing

There’s no B2B or B2C in sales and marketing, only human-to-human. Check out these 10 brands taking the market by storm with H2H marketing.

Content Marketing

8 min read

How to Make your Brand Memorable with Content Experiences

Actionable tips and advice on how to make your brand unforgettable using jaw-dropping content experiences.

Branding & Design

4 min read

How Storytelling Takes your Brand to the Next Level (+5 Tips to Get Started)

Here’s how to propel your brand above the competition with storytelling, including examples from LinkedIn Creators doing just that.

Branding & Design

5 min read

Humanizing a Brand with User-Generated Content

Any brand that wants to stay relevant needs to humanize its marketing efforts fast and UGC is one of the most powerful ways to do so.

Branding & Design

8 min read

A Love Letter to the Perfect Marketing Agency Client

To celebrate Valentine’s Day, our CEO pens a love letter to the perfect marketing agency client.

Branding & Design

5 min read