How We Helped CORE Learning Create a Best-in-Class Brand and Website that Educators Love
by William Gadsby Peet, Co-Founder & Chief Strategy Officer
Service
Branding
Let’s elevate your brand with creativity and a human touch.
Branding That Connects and Elevates
Branding that’s as bold as you are. We’re here to craft visual stories that resonate deeply and uplift your brand’s essence. Let’s make your identity unforgettable. Together.
In-Depth Research and Analysis
We begin every branding project with a deep dive into your business, industry, competitors, and target audience to identify your brand’s unique value and positioning. This lays the foundation to build a brand that sets you apart.
Strategic Branding
Your brand should fit like a well-made suit. Through a series of workshops, we’ll develop your brand identity, positioning, and messaging so you can speak your audience’s language. From our initial research, we’ll create a brand that resonates with your target audiences, driving greater brand loyalty and more conversions.
UX Design
We don’t just build beautiful brands; we translate them into eye-catching websites that convert at scale. Users will love spending time on your website, with its intuitive pathways and navigation that make it easy for them to find what they’re looking for.
Brand Personality
Once we have created your new visual brand identity, we’ll work with you to develop tone-of-voice guidelines and brand personality. Whether your brand is an in-the-know friend or an authoritative expert, we’ll help you build a framework for engaging and communicating with customers.
Growth Strategy
We don’t just whip up a brand and then leave you high and dry — we design a content roadmap that will guide the next steps of your brand’s journey. With the insights from our initial research phase, we’ll craft a content plan that balances creativity with strategy.
The Process
01
Phase 1
Research and Analysis
Diving deep into what makes your audience tick.
Brilliant brands that leave a lasting impression don’t just happen by accident. They’re built on in-depth research and a deep understanding of your business, industry landscape, and target audience. In this phase, we’ll lay the foundations on which to build a brand that audiences trust.
Our approach to research leaves no stone unturned. We dive into internal and external stakeholder interviews to get familiar with your offerings and customers. We’ll also carry out competitor analysis, keyword research, and audit your current brand and assets.
What's Included
Stakeholder interviews and workshops- Market analysis
- Audience research
- Competitor analysis
- Brand asset review
- Keyword research
02
Phase 2
Brand Strategy Development
Uncovering your unique brand essence.
This is where we chisel away the rock to reveal the sculpture inside — a brand identity that reflects your values, purpose, and vision while resonating with your target audience. Through a series of workshops, we establish your brand’s positioning, messaging, and brand guidelines.
What's Included
- Brand identity workshops
- Brand positioning and messaging
- Content strategy
- Brand guidelines development
03
Phase 3
Designing Your Visual Identity
A look and feel that leave a lasting impression.
First impressions are everything! From the color scheme to typefaces and imagery, we’ll craft a visual identity that reflects your brand’s personality, tells your story, and evokes emotion in all the right ways, helping you build connections and win hearts and minds.
It all starts with brand discovery workshops, after which our design team will present moodboards and logos for your feedback. Once we agree on a visual identity, they will select the typography and color palette that reflect your brand’s identity, and bring it all together in a brand guidelines document that you can refer back to.
What's Included
- Brand discovery workshops
- Mood board creation
- Logo design & iterations
- Typography & color palette selection
- Imagery style guide
- Brand identity guidelines document
04
Phase 4
User Experience (UX) Design
Making sense of the user journey.
A beautiful brand deserves a worthy website. Although we handle branding-only projects, our work really shines when our branding comes to life on your website.
In this phase, we dive deeper into your audience’s needs to create intuitive pathways and functional navigation for a website that’s both aesthetically pleasing and easy to navigate. We then carry out thorough user testing before the site goes live.
To learn more about this service, check out our website design service page.
What's Included
- Research & discovery workshops
- User persona development
- Wireframing & prototyping
- Visual design & brand integration
- User testing & iteration
05
Phase 5
Growth Marketing
Crafting compelling content experiences.
Think of your brand identity as the icebreaker at the cocktail party: after the introductions, you’ll need to keep the conversation going — and that’s where your content strategy comes in.
What's Included
- Content strategy development
- Content planning, creation, production, & distribution
- Performance monitoring & analysis
“I continue to be floored by the thoughtfulness, creativity, expertise, professionalism, and diligence of you all. The most important decision I have made since taking this role just over a year ago was to partner with this team. You are simply incredible. Thank you.”
Clay Willis
CORE Director of Communications
Frequently Asked Questions
Short answer: Yes. Without branding, your business will lack the consistency needed to build brand awareness, increase trust, and get new customers.
Businesses evolve over time, and sometimes, they outgrow their old branding. While there’s no rule about how often you should refresh your branding, it’s something most businesses need to undergo every few years.
Of course! Whether you know what direction your brand is heading or need some help finding clarity, our team of brand strategists will develop a concept that aligns with your current offerings and goals.
We sure can! Helping you identify and develop your brand identity and personality
Branding is so much more than just a logo. It’s about providing customers with a seamless experience every time they interact with your brand — whether through your website, on social media, or out in the world.
What we've been up to...
Schedule a strategy session
Free. 30 mins. All about your brand.
