Brand Awareness KPIs: How to Measure Them
Tired of guessing how visible your brand is? Discover our key metrics for successful brand awareness, and how to measure them.
Human-to-human (H2H) marketing insights, semi-regularly.
Nuggets of marketing wisdom you can actually use.
Blog posts related to: “Branding & Design”
Rebranding Checklist Template: 4 Things To Fulfill for Success
Get creative and redefine what your brand stands for by following our rebranding checklist, so your business is ready for the next step.
Why Rebrand? 8 Reasons to Give Your Brand a Makeover
In a lot of ways, rebranding is a scary project to undertake. How do you know when it’s time to transform your brand? Here are 8 measurable reasons to help you decide.
Brand Brief: 5 Steps To Outline Your Company Vision and Values
An in-depth overview of a brand brief with a detailed guide of what to include and valuable examples to help you build your own.
4 Creative Content Ideas That’ll Help Your Brand Stand Out
Here’s how to put the spotlight onto your brand with engaging creative content ideas, with a few examples of how these really do make you stand out from the crowd.
10 Brand Workshop Exercises to Visualize Your Ideal Business
Brand workshops can make or break a business. Make sure you get it right at your next brand strategy meeting by trying out our favorite exercises.
The Future of Branding & Design with Danielle Clarke from Danielle Clarke Creative
This week, we welcome Danielle Clarke, Brand Designer & Marketing Consultant at Danielle Clarke Creative, where she shares her love of using design for good as well as helping businesses build stellar brands.
H2H Marketing: 5 Ways To Humanize Your Brand Strategy [+ Examples]
H2H marketing shouldn’t be a one-off campaign. It should be sewn into your core values. Here are 5 ways to start humanizing your brand today.
Christmas Branding: 9 Ways to Give Your Brand an H2H Seasonal Facelift
Christmas celebrations are often accompanied by brands making a final push towards achieving their annual goals. What’s not so celebratory is the approach some of them take—tactless, noisy campaigns that do more harm than good. Here are 9 effective, human-to-human ways you can give your brand a seasonal facelift.
10 Brand Brief Examples from Companies that are Nailing it
A brand brief, also called a brand book or your brand guidelines, is the entire strategy of your brand—the crucial ‘why’ behind the way your brand looks and feels. These 10 companies have knocked their brand brief game out of the park.
Top 10 Myths About Content Strategy
Creating consistent, stellar content is hard—not least because of the many myths infiltrating your content strategy. Let’s call them out.
How to Conduct a Brand Audit
Marketing your brand is a constant process of testing, measuring, and analyzing what works and what doesn’t. Here’s how to conduct an effective brand audit for your company.
