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Human-to-human (H2H) marketing insights, semi-regularly.

Blog posts related to: “Branding & Design”

Brand Awareness KPIs: How to Measure Them

Tired of guessing how visible your brand is? Discover our key metrics for successful brand awareness, and how to measure them.

Branding

5 min read

Rebranding Checklist Template: 4 Things To Fulfill for Success

Get creative and redefine what your brand stands for by following our rebranding checklist, so your business is ready for the next step.

Brand Refresh

5 min read

Why Rebrand? 8 Reasons to Give Your Brand a Makeover

In a lot of ways, rebranding is a scary project to undertake. How do you know when it’s time to transform your brand? Here are 8 measurable reasons to help you decide.

Branding

6 min read

Brand Brief: 5 Steps To Outline Your Company Vision and Values

An in-depth overview of a brand brief with a detailed guide of what to include and valuable examples to help you build your own.

Branding

5 min read

4 Creative Content Ideas That’ll Help Your Brand Stand Out

Here’s how to put the spotlight onto your brand with engaging creative content ideas, with a few examples of how these really do make you stand out from the crowd.

Branding & Design

5 min read

10 Brand Workshop Exercises to Visualize Your Ideal Business

Brand workshops can make or break a business. Make sure you get it right at your next brand strategy meeting by trying out our favorite exercises.

Branding & Design

5 min read

The Future of Branding & Design with Danielle Clarke from Danielle Clarke Creative

This week, we welcome Danielle Clarke, Brand Designer & Marketing Consultant at Danielle Clarke Creative, where she shares her love of using design for good as well as helping businesses build stellar brands.

Branding & Design

2 min read

H2H Marketing: 5 Ways To Humanize Your Brand Strategy [+ Examples]

H2H marketing shouldn’t be a one-off campaign. It should be sewn into your core values. Here are 5 ways to start humanizing your brand today.

Branding & Design

5 min read

Christmas Branding: 9 Ways to Give Your Brand an H2H Seasonal Facelift

Christmas celebrations are often accompanied by brands making a final push towards achieving their annual goals. What’s not so celebratory is the approach some of them take—tactless, noisy campaigns that do more harm than good. Here are 9 effective, human-to-human ways you can give your brand a seasonal facelift.

Branding & Design

5 min read

10 Brand Brief Examples from Companies that are Nailing it

A brand brief, also called a brand book or your brand guidelines, is the entire strategy of your brand—the crucial ‘why’ behind the way your brand looks and feels. These 10 companies have knocked their brand brief game out of the park.

Branding & Design

8 min read

Top 10 Myths About Content Strategy

Creating consistent, stellar content is hard—not least because of the many myths infiltrating your content strategy. Let’s call them out.

Branding & Design

4 min read

How to Conduct a Brand Audit

Marketing your brand is a constant process of testing, measuring, and analyzing what works and what doesn’t. Here’s how to conduct an effective brand audit for your company.

Branding & Design

5 min read