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Human-to-human (H2H) marketing insights, semi-regularly.

Blog posts related to: “Digital Marketing”

Brand Awareness KPIs: How to Measure Them

Tired of guessing how visible your brand is? Discover our key metrics for successful brand awareness, and how to measure them.

Branding

5 min read

21 Ways to Generate More Leads From Your Website

Your website is the home of your brand—it’s what your customers see when they search for your name. And with the right strategy in place, you can turn it into a lead-generation whirlpool. Here are 21 actionable ways to generate traffic and quality leads through your website.

Content Marketing

10 min read

Why Rebrand? 8 Reasons to Give Your Brand a Makeover

In a lot of ways, rebranding is a scary project to undertake. How do you know when it’s time to transform your brand? Here are 8 measurable reasons to help you decide.

Branding

6 min read

6 Marketing Tasks You Can Automate in a Human Way

Communicating with your audience in a human way is incredibly important. Automate these marketing tasks to make it quick and easier.

Content Marketing

5 min read

10 Brand Workshop Exercises to Visualize Your Ideal Business

Brand workshops can make or break a business. Make sure you get it right at your next brand strategy meeting by trying out our favorite exercises.

Branding & Design

5 min read

Christmas Branding: 9 Ways to Give Your Brand an H2H Seasonal Facelift

Christmas celebrations are often accompanied by brands making a final push towards achieving their annual goals. What’s not so celebratory is the approach some of them take—tactless, noisy campaigns that do more harm than good. Here are 9 effective, human-to-human ways you can give your brand a seasonal facelift.

Branding & Design

5 min read

Humanizing Marketing: Stop Convincing and Start Connecting

Humanizing marketing is about embracing your flaws. Here’s how to break the rules to surprise and resonate with people.

Content Marketing

5 min read

10 Brand Brief Examples from Companies that are Nailing it

A brand brief, also called a brand book or your brand guidelines, is the entire strategy of your brand—the crucial ‘why’ behind the way your brand looks and feels. These 10 companies have knocked their brand brief game out of the park.

Branding & Design

8 min read

The Ideal Web3 Marketing Stack for Your Business

A marketing stack is a crucial tool for brands to build a dedicated community. Here’s how to build an effective Web3 marketing stack.

Digital Marketing

4 min read

Top 10 Myths About Content Strategy

Creating consistent, stellar content is hard—not least because of the many myths infiltrating your content strategy. Let’s call them out.

Branding & Design

4 min read

Adobe Acquire Figma: Designers React!

Last Thursday, Adobe announced its decision to acquire Figma for $20 billion. Here’s what designers around us had to say about it.

Digital Marketing

0 min read

What is the Future of B2B SaaS?

The multi-billion dollar B2B SaaS industry promises an exciting future, with steady growth that shows no sign of stopping. What’s fuelling this growth, and how can you take advantage of it as a marketer? Let’s find out.

Digital Marketing

6 min read