PR

We kick off by carrying out in-depth research into the outlets you care about, and map out the publications your audience reads through stakeholder interviews.

Based on our research, we’ll then start compiling your Earned Media Bible—a bespoke list of publications tailored to your business. 

We don’t just look at the biggest, shiniest publications—we unearth the hidden gems that are most relevant to your niche and will drive the best audience engagement.

We don’t believe in spammy mass outreach! Instead, we’ll design a custom strategy for each outlet, journalist, and editor in your Earned Media Bible.

We know what busy editors are looking for, and we analyze the content they’ve published previously to understand the topics that matter to them. 

Armed with this info, we harness your brand story to create an irresistible content calendar packed full of ideas that journalists and editors are thrilled to publish.

When you hire us, you get our full writing team of storytellers, journalists, and content marketers who are experts at crafting coverage for clients in the dream publications that they themselves read.

We don’t just spin compelling yarns—we know how to finesse press releases and pitches to get journalists and editors excited to hit “Publish.”

Congratulations, your post got published—it’s time to shout it from the rooftops! 

We handle every step of the follow up process across multiple channels, including email, organic social media, and paid ads (budget permitting) to get your published story maximum exposure.

Once your first article is published, we’ll track and analyze the impact each piece of coverage has on your website traffic and conversions so we can focus our efforts on doing more of what works. 

We’ll also continue to nurture long-term relationships with the publishers, journalists, and editors who feature you, and hand over a little black book of all your journalist contacts—empowering you to leverage them in future across wider marketing activity.