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Human-to-human (H2H) marketing insights, semi-regularly.

Blog posts related to: “H2H (Human-to-Human) Marketing”

Twenty Twenty-Two: Year in Review

New heights, newer lessons, and an exciting start to the new year. Here’s everything we achieved and learnt in 2022.

Culture

7 min read

6 Marketing Team Roles That Are Impossible To Do By Yourself

Feeling like your marketing team isn’t as well-oiled as it could be? Learn which roles will benefit from a bit of help and how to provide it.

Digital Marketing

5 min read

Brand Awareness Vs. Reach: What’s the Difference?

Brand awareness and reach are two sides of the same coin – this article will demystify the difference and help you increase and measure both.

Content Marketing

5 min read

Brand Awareness KPIs: How to Measure Them

Tired of guessing how visible your brand is? Discover our key metrics for successful brand awareness, and how to measure them.

Branding & Design

5 min read

21 Ways to Generate More Leads From Your Website

Your website is the home of your brand—it’s what your customers see when they search for your name. And with the right strategy in place, you can turn it into a lead-generation whirlpool. Here are 21 actionable ways to generate traffic and quality leads through your website.

Content Marketing

10 min read

Why Rebrand? 8 Reasons to Give Your Brand a Makeover

In a lot of ways, rebranding is a scary project to undertake. How do you know when it’s time to transform your brand? Here are 8 measurable reasons to help you decide.

Branding & Design

6 min read

6 Marketing Tasks You Can Automate in a Human Way

Communicating with your audience in a human way is incredibly important. Automate these marketing tasks to make it quick and easier.

Content Marketing

5 min read

10 Brand Workshop Exercises to Visualize Your Ideal Business

Brand workshops can make or break a business. Make sure you get it right at your next brand strategy meeting by trying out our favorite exercises.

Branding & Design

5 min read

H2H Marketing: 5 Ways To Humanize Your Brand Strategy [+ Examples]

H2H marketing shouldn’t be a one-off campaign. It should be sewn into your core values. Here are 5 ways to start humanizing your brand today.

Branding & Design

5 min read

Christmas Branding: 9 Ways to Give Your Brand an H2H Seasonal Facelift

Christmas celebrations are often accompanied by brands making a final push towards achieving their annual goals. What’s not so celebratory is the approach some of them take—tactless, noisy campaigns that do more harm than good. Here are 9 effective, human-to-human ways you can give your brand a seasonal facelift.

Branding & Design

5 min read

Humanizing Marketing: Stop Convincing and Start Connecting

Humanizing marketing is about embracing your flaws. Here’s how to break the rules to surprise and resonate with people.

Content Marketing

5 min read

10 Brand Brief Examples from Companies that are Nailing it

A brand brief, also called a brand book or your brand guidelines, is the entire strategy of your brand—the crucial ‘why’ behind the way your brand looks and feels. These 10 companies have knocked their brand brief game out of the park.

Branding & Design

8 min read