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A brand brief, also called a brand book or your brand guidelines, is the entire strategy of your brand—the crucial ‘why’ behind the way your brand looks and feels. These 10 companies have knocked their brand brief game out of the park.
A marketing stack is a crucial tool for brands to build a dedicated community. Here’s how to build an effective Web3 marketing stack.
This week, we welcome Daniel Bakh, Co-Founder and CEO at Fullview, and speak about humanizing SaaS to deliver amazing customer experiences.
Creating consistent, stellar content is hard—not least because of the many myths infiltrating your content strategy. Let’s call them out.
Last Thursday, Adobe announced its decision to acquire Figma for $20 billion. Here’s what designers around us had to say about it.
The multi-billion dollar B2B SaaS industry promises an exciting future, with steady growth that shows no sign of stopping. What’s fuelling this growth, and how can you take advantage of it as a marketer? Let’s find out.
When it comes to LinkedIn lead generation, hiring an agency is a good call. But you have to do it right if you’re going to hone your lead gen strategy and attract quality leads.
The marketing world is standing on the edge of a new era, defined by transparency, decentralization, and public ownership. Is your business ready for Web3? Let’s find out.
The Google Ads Grant program for nonprofits is a powerful tool to raise awareness, drive impact, and make your cause well-known worldwide. Here’s how to run a Google Ads Grant as a nonprofit.
A brand audit removes the need for guesswork with valuable insights. Here’s a complete guide on how to do a brand audit.
Content maintenance is usually low on the priority list, but without it, your content marketing strategy is incomplete. Find out how to ace this part of the content cycle, which is just as important as creating quality content.
H2H (Human to Human) marketing: what is it? How do you go about it? Most importantly, why should you care? Here’s a detailed guide to get you started on one of the biggest shifts in the marketing ecosystem.
