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Email Marketing

Invest in your most valuable owned audience.

Stay Top-of-Mind with Customers and Prospects

There’s a finite number of people in the world potentially interested in your product or service—so how do you maintain regular touchpoints with them? Through email! A winning email strategy is a combination of hard data, segmentation, and excellent content. Done right, it widens your funnel, bringing more potential customers into contact with your brand.

CRM Optimization

We’ll make sure your email marketing strategy is built on solid foundations. Running email campaigns is only worth your time if it feeds into a CRM (customer relationship management system). We’ll help you set one up from scratch or optimize your current CRM.

Audience Segmentation

The most effective email campaigns are the ones that target the right audiences with highly personalized messaging. We’ll help you segment your audience based on your customers’ needs and create tailored content that strikes a chord with each segment.

Beautiful, On-Brand Design

The best email campaigns combine slick visuals with irresistible content. Our creative team are specialists at crafting on-brand and aesthetically pleasing email designs that your target audience will love.

Human-to-Human Storytelling

The human brain is hard-wired to crave stories, and our team of writers are some of the very best yarn-spinners around. We’ll help you engage with your target audience in a way that is compelling, relatable and deepens their feeling of connection with your brand.

Tailored Growth Strategy

Your email list is your most valuable owned audience—did you know that 73% of Millennials prefer receiving business communications by email? We’ll help you grow a database of your most relevant prospects that you can keep nurturing for as long as your business exists.

360° Solution

We understand where email marketing sits in your funnel and how it powers the growth of your business. We’re growth strategy experts who pair stellar emails and newsletters with premium, gated content like ebooks and white papers to keep driving the growth of your list.

The Process

Phase 1

Set Up & Clean Up

Building the foundations.

We set you up for success by cleaning up your CRM data, synchronizing your CRM with your newsletter client, and making sure all the data is flowing properly.

Once your CRM is properly set up, we implement automatic audience segmentation at the point of sign up based on engagement and behavior. 

We also audit your website to make sure the signup journey is properly optimized and we are capturing the data we need for our desired segmentation.

What's Included

  • Data cleanup
  • CRM setup, integration, and optimization
  • Automated audience segmentation
  • Sign up journey audit
Phase 2

In-Depth Research

We dig deep into your audience’s psyche to inform your strategy.

Before we put figurative pen to paper, we carry out internal and external stakeholder interviews, audience research, and competitor analysis to make sure we truly understand your target audience. 

We’ll also audit your digital infrastructure to make sure all the required tracking and data we need to analyze success is in place, and build a dashboard to report on the success of our campaigns.

What's Included

  • Stakeholder interviews and workshops
  • Audience research
  • Competitor analysis
  • Tracking and data dashboard setup
Phase 3

Content Creation

We build newsletters that audiences actually want to open.

Taking the data from our research, we’ll design your email strategy and present it to you for sign-off.

Once approved, we’ll build a range of newsletter and eblast templates to use in all email comms and create a quarterly content calendar.

We handle everything including all writing, design, and delivery, so you can focus on running your business.

What's Included

  • Strategy
  • Email templates
  • Content calendar
  • Copywriting
  • Delivery
Phase 4

Sustainable Growth

Content may be King, but distribution is Queen.

The work doesn’t stop once we press “Send.”

We expedite the growth of your mailing list by forming tactical partnerships with other newsletters and publishers, providing exposure and access to new audiences.

But our real secret sauce is our content. With highly shareable visuals and insights, we create emails that get forwarded—so your list grows organically with ideal customers sharing content between themselves.

What's Included

  • Tactical partnerships and list sharing
  • Shareable, viral content that gets forwarded
  • Gated content like ebooks and white papers
Phase 5

Analytics & Optimization

We find out what works and do more of it.

We’re data nerds who love to analyze campaign performance and find ways to improve it. 

We break down all the data in the custom reporting dashboards we’ve built for you to help you understand the impact of your email marketing campaigns as well as any insights that should inform your wider marketing strategy.

In our regular check-ins, we’ll discuss how the strategy is feeding into your CRM and driving the metrics you care about while making suggestions for improvement.

What's Included

  • Custom data dashboards
  • Monthly reporting
  • Weekly updates and insights

Your One-Year Email Journey

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Grow Your Most Valuable Audience

Schedule a strategy session

Free. 30 mins. All about your brand.

Frequently Asked Questions

Yes—we handle everything from conceptualization, design, copy, delivery, and analytics.

Yes, we’ll build solid foundations for your email strategy before we send any emails.