Email Marketing

We set you up for success by cleaning up your CRM data, synchronizing your CRM with your newsletter client, and making sure all the data is flowing properly.

Once your CRM is properly set up, we implement automatic audience segmentation at the point of sign up based on engagement and behavior. 

We also audit your website to make sure the signup journey is properly optimized and we are capturing the data we need for our desired segmentation.

Before we put figurative pen to paper, we carry out internal and external stakeholder interviews, audience research, and competitor analysis to make sure we truly understand your target audience. 

We’ll also audit your digital infrastructure to make sure all the required tracking and data we need to analyze success is in place, and build a dashboard to report on the success of our campaigns.

Taking the data from our research, we’ll design your email strategy and present it to you for sign-off.

Once approved, we’ll build a range of newsletter and eblast templates to use in all email comms and create a quarterly content calendar.

We handle everything including all writing, design, and delivery, so you can focus on running your business.

The work doesn’t stop once we press “Send.”

We expedite the growth of your mailing list by forming tactical partnerships with other newsletters and publishers, providing exposure and access to new audiences.

But our real secret sauce is our content. With highly shareable visuals and insights, we create emails that get forwarded—so your list grows organically with ideal customers sharing content between themselves.

We’re data nerds who love to analyze campaign performance and find ways to improve it. 

We break down all the data in the custom reporting dashboards we’ve built for you to help you understand the impact of your email marketing campaigns as well as any insights that should inform your wider marketing strategy.

In our regular check-ins, we’ll discuss how the strategy is feeding into your CRM and driving the metrics you care about while making suggestions for improvement.