We are Literal Humans.

Joe is a Senior Digital Designer, with over 7 years of experience working along the end-to-end design process from research and strategy to UX, UI, and even motion design. He brings a creative and empathetic approach, blending behavioural strategy with user-centricity, whether it is a digital product, website or omnichannel marketing campaign. His responsibilities include leading the design team to achieve new heights, whilst maintaining his craft as an individual contributor.

Outside of work, Joe writes science fiction, plays board games, and loves to read around everything from philosophy and history to neuroscience and physics. He also loves dogs (and all animals) and has a deep passion for environmentalism.

Nikita is a Web Developer with a passion for crafting pixel-perfect, user-friendly websites. Over the past 5 years, she has designed sleek interfaces, solved complex coding puzzles, and managed successful web projects. Nikita thrives on bringing creative ideas to life and building impactful online experiences.

Outside of work, she enjoys exploring the latest tech trends and discovering cozy cafes in search of the perfect cup of coffee. ☕️

Paul co-launched Literal Humans in 2020 after a successful stint at a previous US-based agency that he helped grow to $1.5M ARR. He wanted to focus on delivering high-quality growth strategies to tech for good startups, nonprofits, and B2B SaaS companies. Paul is a former freelance writer and content strategist. He also worked in education and nonprofits in the US for a decade prior to jumping into marketing.

Paul’s Top Moments at LH

1. Team retreat in London (June 2023).
2. Landing our first client in 2020.
3. Seeing how big the team has grown at any given moment.

As CFO, Rayhaan brings his Chartered Accountancy expertise and extensive agency finance experience to guide our strategic financial direction. Working closely with the team he ensures our agency not only maintains strong financial health but thrives and grows sustainably. When he’s not fine-tuning financial strategies or analysing business opportunities, Rayhaan is probably spending time with his wife daughter, or planning his next travel adventure.