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Human-to-human (H2H) marketing insights, semi-regularly.

Blog posts related to: “Content Marketing”

21 Ways to Generate More Leads From Your Website

Your website is the home of your brand—it’s what your customers see when they search for your name. And with the right strategy in place, you can turn it into a lead-generation whirlpool. Here are 21 actionable ways to generate traffic and quality leads through your website.

Content Marketing

10 min read

Why Rebrand? 8 Reasons to Give Your Brand a Makeover

In a lot of ways, rebranding is a scary project to undertake. How do you know when it’s time to transform your brand? Here are 8 measurable reasons to help you decide.

Branding

6 min read

4 Creative Content Ideas That’ll Help Your Brand Stand Out

Here’s how to put the spotlight onto your brand with engaging creative content ideas, with a few examples of how these really do make you stand out from the crowd.

Branding & Design

5 min read

Humanizing Marketing: Stop Convincing and Start Connecting

Humanizing marketing is about embracing your flaws. Here’s how to break the rules to surprise and resonate with people.

Content Marketing

5 min read

10 Brand Brief Examples from Companies that are Nailing it

A brand brief, also called a brand book or your brand guidelines, is the entire strategy of your brand—the crucial ‘why’ behind the way your brand looks and feels. These 10 companies have knocked their brand brief game out of the park.

Branding & Design

8 min read

Top 10 Myths About Content Strategy

Creating consistent, stellar content is hard—not least because of the many myths infiltrating your content strategy. Let’s call them out.

Branding & Design

4 min read

Web 3.0: How the Decentralized Web will Impact Digital & Content Marketing

The marketing world is standing on the edge of a new era, defined by transparency, decentralization, and public ownership. Is your business ready for Web3? Let’s find out.

Content Marketing

8 min read

Content Maintenance: How to Keep Your Old Blog Posts Evergreen

Content maintenance is usually low on the priority list, but without it, your content marketing strategy is incomplete. Find out how to ace this part of the content cycle, which is just as important as creating quality content.

Branding & Design

7 min read

How to Increase Email Open Rates with H2H Subject Lines

Are your email open rates underwhelming? These tips will help you gain customer trust so they open your emails today, and always.

Content Marketing

8 min read

How High Quality Content Marketing can be Like Great Journalism

Can content marketing emulate journalism? The answer is, yes it can. Here’s how.

Content Marketing

5 min read