Crafting a strong brand is crucial in today’s competitive landscape. It allows you to stand out from your rivals and capture the attention of your target audience. However, creating a truly innovative and appealing brand is no easy feat, involving many hours of careful deliberation over the finest details.
Thankfully, there are a multitude of incredibly helpful worksheets to guide you through this strenuous process. Join us as we explore the best worksheets available, offering detailed frameworks, exercises, and questions to uncover your brand persona.
The Top 3 Worksheets To Design A Strong Brand
There are countless high-quality brand identity worksheets available on the web. Today, we have selected three that are sure to provide you with a clear brand strategy going forward.
1. The Futur
Futur, remarkable free download is the perfect document to help entrepreneurs discover their overall brand strategy. Their website claims they are the ideal document if you are:
- Struggling to find your brand identity
- Unsure how to explain your company’s purpose
- Publishing content but not seeing the desired results
- Finding it hard to narrow down your business’s niche
The sheet is divided into four distinct sections, which can be seen in the table below.
The final section of this worksheet is called ‘pull it all together’. It tasks business owners to summarize these points into a concise positioning statement using the following template.
The website provides the following illustrative example to show how to fill out this particular form.
2. Techstars
Techstars acknowledges that crafting a solid brand strategy is the key to:
- Creating brand awareness amongst your target market
- Increasing overall sales and conversions
- Growing your business
To achieve this feat, the company offers an online workbook that is sure to help you define your brand personality.
There are multiple exercises within this workbook that act as important tools to craft a strong brand persona.
The first exercise tasks business owners to select ten different products and describe their emotional connection with them. It then asks individuals to repeat the process for their own product, considering what emotions and benefits they want their consumers to feel.
However, the main focus of this worksheet is to create a brand identity map – a diagram that outlines the ins and outs of your business. The team provides the following tips before starting this task:
- Ensure there is a diverse selection of team members, including the founders of the company
- Make sure that the whole team agrees on the central message
- Leadership must believe in the message and utilize it in every aspect of the company
Techstar includes a template that teams can use to complete this task.
The brand identity map is split into numerous categories featuring multiple questions, which can be viewed in the table below.
Once all of these stages are completed, your brand identity map should resemble the following example:
3. Good Egg Marketing
Good Egg Marketing has created this online worksheet that helps business owners design a distinctive visual identity. The company recommends that you hand this finished document to your graphic designer to aid them in creating a captivating logo design, color palette, and fonts.
It is important to note that this branding must remain consistent throughout every aspect of your business, including:
- Signage
- Website
- Typography
- Business cards
- Promotional material
- Social media
- Emails
- User interface
- Work culture
- Employee outfits
- Customer service
The worksheet is divided into numerous different sections that help entrepreneurs explore the ins and outs of their brand identity, including:
- Your identity: This section asks you to look at your core values and business goals to truly understand what your business stands for.
- Your business: Here you will cover your business basics, including location, industry, purpose, selling platform, and how this will inevitably affect your branding.
- Your niche: It is time to explore your niche and take a look at your demographic, their needs, and how you remain in contact with them.
- Your competitors: By listing 3-5 competitors, you can understand similarities, differences, and your unique selling points.
- Brand personality: Now it is time to get creative by selecting 3-5 adjectives describing your business as a person.
- Descriptor: This section asks business owners to create a 3-8 word description of who they are and what they do. While this shorthand version works fantastically as an alternative to a tagline, it is recommended to expand this descriptor to 25-100 words to be used in marketing, social media, or your website.
- Tagline: Come together to create a catchy phrase that encapsulates your entire business philosophy in a nutshell.
Launching your new brand identity
While we have highlighted three fantastic brand identity worksheets, it is important to note that there are many more options available online that offer countless other activities and tasks.
Now you have finished exploring your brand, it’s time to implement your new strategy across your entire business. Make sure the results of your branding brainstorm can be felt in every inch of your company, from your work culture to your marketing.
So, what are you waiting for? Find the perfect worksheet online now, gather the entire team, and together start dreaming up your ideal brand.
