Brand Awareness Vs. Reach: What’s the Difference?
Brand awareness and reach are two sides of the same coin – this article will demystify the difference and help you increase and measure both.
Human-to-human (H2H) marketing insights, semi-regularly.
Blog posts related to: "H2H (Human-to-Human) Marketing"
Brand Awareness KPIs: How to Measure Them
Tired of guessing how visible your brand is? Discover our key metrics for successful brand awareness, and how to measure them.
21 Ways to Generate More Leads From Your Website
Your website is the home of your brand—it’s what your customers see when they search for your name. And with the right strategy in place, you can turn it into a lead-generation whirlpool. Here are 21 actionable ways to generate traffic and quality leads through your website.
Why Rebrand? 8 Reasons to Give Your Brand a Makeover
In a lot of ways, rebranding is a scary project to undertake. How do you know when it’s time to transform your brand? Here are 8 measurable reasons to help you decide.
6 Marketing Tasks You Can Automate in a Human Way
Communicating with your audience in a human way is incredibly important. Automate these marketing tasks to make it quick and easier.
10 Brand Workshop Exercises to Visualize Your Ideal Business
Brand workshops can make or break a business. Make sure you get it right at your next brand strategy meeting by trying out our favorite exercises.
H2H Marketing: 5 Ways To Humanize Your Brand Strategy [+ Examples]
H2H marketing shouldn’t be a one-off campaign. It should be sewn into your core values. Here are 5 ways to start humanizing your brand today.
Humanizing Marketing: Stop Convincing and Start Connecting
Humanizing marketing is about embracing your flaws. Here’s how to break the rules to surprise and resonate with people.
10 Brand Brief Examples from Companies that are Nailing it
A brand brief, also called a brand book or your brand guidelines, is the entire strategy of your brand—the crucial ‘why’ behind the way your brand looks and feels. These 10 companies have knocked their brand brief game out of the park.
Exploring a Customer-Led Approach to SaaS with Daniel Bakh from Fullview
This week, we welcome Daniel Bakh, Co-Founder and CEO at Fullview, and speak about humanizing SaaS to deliver amazing customer experiences.
Adobe Acquire Figma: Designers React!
Last Thursday, Adobe announced its decision to acquire Figma for $20 billion. Here’s what designers around us had to say about it.
Web 3.0: How the Decentralized Web will Impact Digital & Content Marketing
The marketing world is standing on the edge of a new era, defined by transparency, decentralization, and public ownership. Is your business ready for Web3? Let’s find out.
If you like marketing to humans, this newsletter is for you.
