What do a footwear company, an online health platform, and Brittany Berger’s pop star quiz have in common?
They all have something to teach us about building and maintaining an optimized, market-dominating website.
From landing pages to quizzes, from conversion funnels to showing emotions, from topnotch SEO nerdery to being a literal human—there are tons of possible ways to turn your website into a lead magnet and drive conversions for your brand.
Here are twenty-one that actually work.