Looking for a fintech content marketing agency? Here’s what you should know

So — you’ve found your product-market fit, grown a significant customer base, and even raised some VC funding. Now, it’s time to take your fintech startup to new heights.
But with an estimated 30,000 fintechs worldwide, how can you make yours stand out in a marketplace that’s more crowded than a Bitcoin event where the guest speaker is rumored to be Satoshi Nakamoto?
One of the most effective strategies is content marketing — a term that encompasses everything from blog posts to webinars, podcasts, videos, and social media content. 
Through targeted content marketing, you can raise brand awareness and build relationships with your audience, nurturing them from followers to leads to paying customers. 
Now, let’s talk numbers for a second. For instance, did you know that 80% of B2B buyers prefer learning about a company through articles, blogs, and other educational content over advertisements?

That’s right — in a world bombarded with ads, your audience is seeking value, and providing that through insightful content could set you apart. 
Moreover, exposure to educational content makes consumers 131% more likely to take out their wallets, highlighting the power of knowledge in the fintech marketing arena.
However, it’s not all smooth sailing. The top content marketing challenges that financial organizations grapple with include a lack of resources, difficulty in measuring effectiveness, and tight budgets, with over half of banks not measuring their marketing ROI effectively. 
It’s a tough nut to crack, but here’s where a specialized fintech content marketing agency steps in, turning these challenges into opportunities.
In this post, we’ll explore the benefits of partnering with a fintech content marketing agency, provide tips for choosing the right agency, and list questions to ask potential partners. 
Let’s jump in. 

What are the benefits of partnering with a fintech marketing agency?

Diving into the financial services sector without a fintech content marketing agency is like trying to solve a Rubik’s cube blindfolded — challenging, to say the least. 
With their expertise in both marketing and the complex financial services landscape, fintech marketing agencies translate complex financial lingo into engaging, human-centric stories that make finance relatable and accessible, bridging the gap between you and your audience.
Think of partnering with a fintech content marketing agency as gaining access to a Swiss Army knife of marketing channels and tactics. 
Whether it’s the blog posts, webinars, or podcasts, these agencies have a knack for matching your message with the medium that will make the biggest splash, focusing on strategies that deliver real, measurable ROI.
The best fintech marketing strategies are data-driven, and agencies leverage data and analytics to continuously optimize campaigns. 
In short, partnering with a fintech content marketing agency is your shortcut to specialized expertise, wider reach, stellar efficiency, and insightful, data-driven strategies.

Challenges to consider when partnering with an agency

Finding the right fintech content marketing agency is critical yet challenging. The ideal agency should not only have a solid background in fintech but also the expertise to meet your specific needs. 
It’s like matchmaking — not every agency will be your perfect partner, no matter how impressive their portfolio.
Aligning the agency’s strategies with your company’s objectives is another hurdle. Without synchronized goals, efforts can become disjointed, leading to inefficiencies and missed opportunities. It’s essential that both parties are rowing in the same direction from the get-go.
Establishing clear communication channels and setting expectations early on is vital. Misunderstandings can derail projects, so it’s important to maintain transparency and regular check-ins to ensure everyone is on the same page.
Lastly, budget management is a delicate balancing act. It’s crucial to ensure that the cost of partnering with an agency aligns with your financial constraints and delivers a strong return on investment. 
Effective cost management involves continuous dialogue and adjustments to align with both parties’ expectations and capabilities.

How to prepare for partnering with an agency

To ensure a fruitful partnership with a fintech content marketing agency, consider the following preparation steps:

1. Understand your audience and goals: Have a clear picture of who your target audience is and what you aim to achieve with your marketing efforts.
2. Define budget and expectations: Set a clear budget and outline your expectations for the partnership to ensure alignment with the agency.
3. Assemble a strong internal team: Prepare your internal team for collaboration, ensuring they are capable and ready to work alongside the agency.
4. Provide access to marketing data and assets: Share necessary data and marketing assets with the agency to enable them to develop effective strategies.
5. Be open to new ideas: Welcome innovative strategies and ideas from the agency, as these could lead to breakthrough marketing successes for your fintech company.

5 tips for choosing the right content marketing agency

Here are five essential tips to guide you in selecting the right agency partner to amplify your brand’s impact:

1. Look for a proven track record: Choose agencies with a solid track record in the fintech industry, demonstrating their understanding and expertise in your specific field.
2. Examine success stories: Delve into case studies and client testimonials to gauge the agency’s capabilities and the success they’ve achieved for other fintech companies.
3. Consult widely: Schedule consultations with multiple agencies. This allows you to assess their fit, approach, and the chemistry between your team and theirs.
4. Prioritize communication: Ensure the agency values clear communication and adopts a collaborative approach. This is critical for a smooth partnership and achieving your marketing objectives.

5. Evaluate their adaptability: Look for an agency’s ability to adapt to industry changes and pivot strategies accordingly. The fintech sector is fast-evolving, and your chosen agency should be agile enough to keep pace.

Key questions to ask potential agencies

When vetting potential fintech content marketing agencies, conducting thorough due diligence is crucial. 
The right questions can reveal whether an agency is a fitting partner to help achieve your marketing objectives. Here’s a curated list of questions to ask during your search:

1. Fintech experience: “Can you share examples of your work with fintech companies similar to ours? What challenges did you face, and how did you overcome them?”
2. Services: “What specific marketing services do you offer? Can you provide a breakdown of how these services could benefit a fintech company like ours?”
3. Measuring success: “How do you measure success and track the performance of your campaigns? What metrics or KPIs do you focus on?”
4. Pricing Structure: “What is your pricing structure and fee model? Are there flexible options based on the scope of work and desired outcomes?”
5. Approach to content strategy: “Given our current marketing challenges, what initial strategies or approaches would you recommend? How do you tailor your services to meet specific client needs?”
6. Communication and reporting: “How do you manage communication and reporting with your clients? Can you describe the frequency and format of your updates and reports?”
7. Innovation and trends: “How do you stay ahead of the curve with marketing trends, especially in the fast-evolving fintech sector? Can you give an example of how you’ve incorporated a new trend or technology into a client’s strategy?”

Fintech Content Marketing That Delivers

Choosing the right content marketing agency can catapult your fintech startup into the spotlight, driving leads and conversions so that you can reach your goals. 
If you’re a fintech leader looking to transform your brand with content that engages, educates, and converts, Literal Humans is your trusty growth partner. 
We’ve helped brands like Wise, Payoneer, and Chipper Cash accelerate their growth, and we can do the same for you.
Check out our content marketing services to learn more.