The rise of CRED — the fintech platform that rewards its users for paying their bills on time — has been nothing short of spectacular. The brand went from formation to unicorn status in just three years.
This included:
- Raising $800 million in funding.
- Becoming one of India’s most valuable startups, valued at $2.2 billion.
- Amassing a loyal customer base of over 16 million users.
That phenomenal rise was due in no small part to a smart marketing strategy.
We’ve pulled back the curtain on that strategy and distilled it into five essential lessons you can use to grow your fintech business.
Take a look.
