Sure, it’s not as visually pleasing as Instagram nor as entertaining as TikTok.
But LinkedIn is where the deals get started. Not every industry, but most sectors with a digital footprint.
The open secret about LinkedIn is this: There’s a huge opportunity to get your content seen by potential customers with strong commercial intent.
In other words, people who might want to give you money want to hear from you on LinkedIn.
To capitalize on that, you need a well-planned and executed LinkedIn sales enablement strategy.
Such a strategy has a lot of moving parts:
- Prospecting leads
- Sending and receiving multiple messaging sequences
- Sharing regular content
- Engaging with others’ content
- Measuring analytics
- Booking sales calls
If you’re a busy business leader, there’s just not enough time in the day for all of that.
You need to do your job. You can’t spend all day scanning the universe for clients.
Literal Leads is our premium, LinkedIn Sales Enablement solution for busy business leaders looking to build stronger sales funnels using the best social selling platform on the Internet.