From Soonicorn to Unicorn: How We Helped Oyster More Than Quadruple Their Organic Search Traffic
by Paul David Perry, Co-Founder & CEO
Service
Content Marketing
Data-led content that generates demand and drives attributable growth.
Connect With Your Humans for Increased Conversions
Unlock measurable success with our data-driven, full-funnel content marketing solution. Centered on achieving your business goals and nurturing authentic connections with your audience, our holistic approach to content takes the guesswork out of your brand’s growth journey.
End-to-End Content Engine
Our end-to-end content engine is designed to seamlessly integrate with your brand, requiring minimal lift from your team. We handle everything from the initial brainstorming to the final draft, allowing you to focus on what you do best: running your business.
Tailored Growth Solutions
We defy the “one-size-fits-all” norm with bespoke growth strategies tailored to your unique brand identity. A generic content marketing approach won’t cut it, so we create content that speaks directly to your audience, fostering growth that’s not just rapid but also sustainable.
Strategic Execution
We don’t guess; we analyze. Through comprehensive market research, precise customer profiling, and a plan to help you track the most impactful data right from the start, we make sure that every piece of content is a step toward achieving your business goals.
Attributable Results
Driving traffic, turning clicks into conversions, delivering measurable results…. Through customer-centric strategies and ongoing optimization, we ensure that every content reaches, engages, converts, and retains your audience. You’ll always know how your content is performing and the value it’s adding to your business.
Long-Term Growth Partnerships
Far from being another vendor, we’re your growth partner. Our agency goes beyond the typical client-service provider dynamic to co-create your success. Consider us an extension of your team — we’ll be by your side every step of the way, adapting, evolving, and growing together.
A 360-Degree Solution
Our expertise extends beyond content creation. We are a team of branding specialists, performance marketing maestros, social media gurus, PR aficionados, and much more. We offer a 360-degree solution that encompasses every aspect of digital marketing, ensuring your brand’s competitive edge in the dynamic digital space.
How We Helped Wise (Formerly TransferWise) Grow From 0 to 1 million+ Organic Visits
by Paul David Perry, Co-Founder & CEO
The Process
01
Phase 1
Audit & Immersion
Strategic foundations for tailored content marketing.
Before diving into content creation, our initial focus is on understanding your business, target audience, and the content journey you’ve embarked on so far. This phase lays the groundwork for a content marketing approach that reflects your brand’s uniqueness.
Through a blend of stakeholder engagement, audits of your digital marketing ecosystem, and market analysis, we gather the insights that will inform our strategy.
What's Included
Stakeholder interviews and workshops- Digital marketing & content audit
- Brand asset review
- Competitor and audience research
- Keyword research
- Data dashboard
02
Phase 2
Content Strategy
Anyone can throw ideas around, but we craft strategies that deliver results.
Equipped with insights from our initial deep dive, we develop a content strategy that aligns with your business objectives. This phase marks the transition of our vision for your brand into a concrete plan. We present our findings, along with a detailed roadmap that outlines how we’ll engage your audience and achieve your growth goals.
What's Included
- Strategy presentation
- Growth goal and KPI setting
- Content calendar
- Content backlog
03
Phase 3
Content Writing & Design
Not just text and images. It’s about content experiences.
Growth-focused content is more than throwing together text and images — it’s about crafting content experiences that inform, engage, and convert.
We take a holistic approach to the buyer’s journey, developing full-funnel content that builds brand awareness, generates leads, and maximizes conversions. Our streamlined, collaborative content creation process ensures your subject matter experts contribute their knowledge without feeling overwhelmed, allowing your brand’s authenticity and expertise to shine through.
What's Included
- Full-funnel, multimedia content
- Custom design assets
- Custom social media assets
04
Phase 4
Targeted Promotion
There’s no such thing as hitting publish and calling it a day.
“Post and pray” isn’t in our vocabulary. As a 360-degree agency, we amplify your content across the most effective marketing channels to maximize visibility, engagement, and results that demonstrate clear ROI.
We leverage everything from targeted paid campaigns and email marketing to influencer collaborations and more. Our aim is for your content to resonate with your target audience and prompt the desired action.
What's Included
- Performance marketing
- Organic and paid social media promo
- Email marketing
- Guest posting
05
Phase 5
Analytics & Optimization
Meaningful metrics for strategic decision-making.
Ultimately, we circle back to the KPIs and custom data dashboard we built for your business to make informed decisions about our content marketing strategies.
Monthly check-ins and actionable growth insights allow us to continuously refine and optimize our work, ensuring your content marketing efforts remain aligned with your evolving needs and the latest business trends.
What's Included
- Customized KPI dashboard
- Regular check-ins
- Growth insights
Your Two-Year Content Journey
Best-in-Class Content
We believe in the power of content to elevate your brand and drive meaningful connections. But we don’t just create content; we craft compelling narratives that captivate your audience.
Download our sample creds deck to see the range of content we can create for you.
“Working with Literal Humans was like a breath of fresh air for me as a one-person head of content. The team was professional, organized, and significantly up-leveled Oura’s content strategy through extensive keyword research and competitive analysis. I’m extremely proud of the blog content we created together, which we continue to see performing well in search engine rankings.”
Locke Hughes
Head of Health Content
Frequently Asked Questions
Yes, we are your end-to-end solution for seamless content management. Our dedicated team not only handles content uploading and publishing but also conducts thorough checks to ensure error-free execution.
Our content marketing service encompasses custom creative assets, including interactive content like maps, quizzes, and calculators. However, we also offer web design and development as standalone services. Learn more about these services [here] (link to services listing page).
Most of our clients see traction around month four, with significant momentum building from month six onwards, particularly for SEO work. This timeline may be extended if you are a new startup due to the time required to establish authority for improved rankings.
Yes! We offer standalone content strategy services to help you develop or refine your strategy without the need for content creation. Learn more about our strategy services [here] (link to strategy services details page).
What we've been up to...
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