A Race Against Time: How We Helped Pepper Redesign Their Site in 6 Weeks
by William Gadsby Peet, Co-Founder & Chief Strategy Officer
Service
Website Design
Elevate your online presence with an eye-catching website that drives conversions and growth.
Beautiful websites that convert at scale
We translate your visual brand into a beautiful, functional website that resonates with your target audience and drives growth. Using SEO, CRO, and UX best practices, we build in market research, positioning, branding, and performance marketing so you can take your business to the next level.
Market Research
As part of our comprehensive onboarding process, we dive deep into understanding your goals, your customers, and the unique value you provide. This approach ensures we craft messages and content that help you achieve your objectives.
Visual Branding
Our approach to visual branding elevates your website’s aesthetic so that you can stand out from the crowd. Together, we’ll build a memorable, engaging visual identity that sows brand recognition and reaps customer loyalty.
UX (User Experience)
Drawing on our in-depth market research, we develop clear site maps to guide your users through your digital space. By ensuring your website is responsive, accessible, and has a beautiful interface, we create a seamless experience for your visitors.
CRO (Conversion Rate Optimization)
Our team of marketing and design specialists implements conversion best practices to optimize everything from landing pages to user journeys. We transform your website into a conversion powerhouse, converting clicks into loyal customers.
SEO (Search Engine Optimization)
As an SEO-led agency, our expertise blends seamlessly into every aspect of your growth strategy. By integrating SEO principles into our web design process, we pave the way for enhanced visibility and organic growth, enabling you to explore how further SEO optimization can elevate your brand’s online presence.
Data & Reporting
Our data and reporting give you crystal-clear insights into your digital performance, laying the foundations for informed decision-making and strategic growth. By tracking and analyzing key metrics, we equip your business with the intel you need to set out on the path to sustained growth.
The Process
01
Phase 1
Research
Strategic foundations for tailored content marketing.
Before we start the design phase, we carry out meticulous research and analysis to ensure every aspect of your website reflects your brand identity and resonates with your target audience. The results serve as the foundation upon which we build a visually captivating and user-centric website experience.
What's Included
Audience persona development- Competitive analysis
- User Experience (UX) audit
- Content strategy review
- Visual design exploration
02
Phase 2
User Journey
Designing seamless user experiences that drive conversions.
The next step in the process is to understand the journey your users will take when interacting with your website. We identify key interactions and decision points to optimize every touchpoint and deliver a seamless and intuitive experience, driving user engagement and satisfaction.
What's Included
- User persona development
- Wireframing and prototyping
- Accessibility audit
- Usability testing
- Performance optimization
03
Phase 3
Lo-Fi Wireframing
A taste of your finished website’s look and feel.
The next step is to create low-fidelity wireframes that establish a solid structural framework for your website. This sets the stage for a coherent and user-friendly website architecture that aligns seamlessly with your business objectives and user needs.
What's Included
- Content hierarchy mapping
- Page layout sketching
- Mobile responsiveness planning
- Feedback integration
- Alignment with brand guidelines
04
Phase 4
Content Writing & Design
Crafting compelling narratives that speak to your target audience.
Human-centered storytelling is at the heart of everything we do — and your website is no exception. We take your unique brand story and turn it into a compelling narrative that resonates deeply with your customers and integrates seamlessly with your website design.
What's Included
- Content strategy development
- SEO optimization
- Wireframe integration
- Copywriting and editing
- Visual storytelling
- User experience enhancement
05
Phase 5
Feedback Sessions
Because honest communication is at the heart of every successful website build.
After the initial development of wireframes and copy, we’ll show you your work-in-progress website for feedback. This is where you get to have your say on any design or language changes you want to make before we move on to development. We’ll use your feedback to refine the design and align it to your needs.
What's Included
- Initial consultation
- Concept presentation
- Iterative feedback loops
- Prototyping and user testing
- Content review
- Progress updates
06
Phase 6
Hi-Fi Design
Breathing life into your new website.
Once you’re happy with the design and copy, it’s time to bring your website to life with hi-fidelity designs. With our attention to detail and creative ingenuity, we turn your brand’s vision into a reality
What's Included
- Design concept presentation
- Interactive prototyping
- Responsive design integration
- Content integration
- User interface refinement
- Accessibility considerations
07
Phase 7
Testing & Quality Assurance
We’ll squash any bugs before your website goes live.
The last step in the process is rigorous testing and quality assurance (QA) to ensure every aspect of your website meets the highest standards of quality and functionality. At this stage, we identify and address any potential issues or discrepancies to guarantee an error-free user experience upon launch.
What's Included
- Functional testing
- Cross-browser compatibility testing
- Responsive design testing
- Performance testing
- Content validation
Frequently Asked Questions
It depends on the complexity, but the preferred timeline is 3-6 months (although we completed one build in a record 6 weeks). For urgent requests, get in touch with our team.
WordPress and Webflow are our recommended platforms but we can handle development on anything.
We will set up the hosting for you and provide you with long-term access.
Yes!
No. Unless we sign a long-term retainer contract, we’ll build your website so that you can easily update it as needed and leave the updates to your team.
What we've been up to...
Schedule a strategy session
Free. 30 mins. All about your brand.
