Create briefs that empower agency partners and level up your campaigns. Download our Ebook here →


VR and the Future of Immersive Storytelling with Adam Ganz from StoryFutures

What you'll learn:

In this episode, Professor Adam Ganz talks about the endless possibilities of VR, AR, and MR, and the future of immersive storytelling.

How do we use virtual reality (VR) to train the workforce of tomorrow? How do we use it to augment immersive storytelling experiences that go beyond a screen? 

As one of the leaders of StoryFutures Academy at Royal Holloway University of London, Adam Ganz is placing innovative storytelling at the heart of next-generation immersive technologies like augmented reality (AR), mixed reality (MR), and virtual reality (VR).

Professor Ganz walks us through a range of new immersive opportunities unleashed by the power of VR, AR, and MR, including Storytrails (coming soon!), where people get to use new tech to travel back in time. We have a lot of fun chatting about the VR, AR, and MR universe, its unique and powerful ability to blend reality with fiction, and its potential role in our society. 

We discuss the need for VR in the future, how it might change the way we work, and whether we really want to be fully immersed in a two-hour zoom call without the luxury of the mute button. 

Finally, Professor Ganz reveals his dream tech product. Hint: it would turn our 9 am-5 pm workdays into an 11 am-3 pm dream! 

Find Professor Ganz’s and StoryFutures Academy’s work here:

A Masterclass on immersive storytelling by Professor Ganz, hosted by Céline Tricart and Liam Young:


Interested in appearing on an episode of Tech Can't Save Us?