Featuring Matthew Whyatt, Founder & Chief Strategist at TechTorque
This week on Tech Can’t Save Us, host Paul David is joined by Matthew Whyatt, founder and chief strategist at TechTorque, a consultancy that helps B2B software and SaaS companies sharpen their go-to-market strategies, scale revenue, and build predictable sales systems.
They discuss how AI is fundamentally reshaping B2B software sales while emphasizing that great selling isn’t dying, it’s evolving. With over 25 years in software sales and more than $100 million in tech sales across startups and global markets, Matthew shares why AI won’t replace salespeople but will eliminate lazy approaches and amplify the performance of skilled reps.
The conversation covers the critical importance of bio-led qualification over demos, why hyper-personalization is now essential even for lower-priced products, and how sales teams need to invest in empathy and structured frameworks rather than just adding more AI tools. Matthew also reveals his approach to selling diagnosis before solutions, the power of scripting in sales, and why the best salespeople will become even more valuable in the AI era.
Find more about TechTorque here: https://techtorque.co
Follow Matthew Whyatt here: https://www.linkedin.com/in/matthewwhyatt
