Featuring Mijke van Ballegooijen, CEO of BYBORRE
This week on Tech Can’t Save Us, host Paul David is joined by Mijke van Ballegooijen, CEO of BYBORRE, a pioneering textile innovation company based in Amsterdam that’s redefining how fabrics are designed, produced, and valued through data-driven design and radical transparency.
They discuss the fundamental problems plaguing the global textile industry, which accounts for up to 10% of global carbon emissions, including fragmented supply chains, overproduction, and greenwashing. Mijke explains how BYBORRE is tackling these challenges through true on-demand production, focusing on longevity over recyclability, and providing designers with digital tools that reveal the environmental impact of their design choices in real-time.
The conversation covers BYBORRE’s strategic pivot from fashion to the interior design market, their innovative software platform that translates any design into knit files for mattress-ticking machines worldwide, and their recent recognition as both an innovation and sustainability startup and the “coolest Dutch brand.” Mijke also shares insights on leading through aligned autonomy, building mission-driven companies at scale, and why radical transparency, including their seven-year-old textile passport system, is essential for driving real change in the industry.
Find more about BYBORRE here: https://byborre.com
Follow Mijke van Ballegooijen here: https://www.linkedin.com/in/mijkevanballegooijen
