Featuring John Higginson, Founder and CEO of Higginson Strategy
Does your agency dare to wear jeans in a room full of dresses? John Higginson, Founder and CEO of Higginson Strategy, talks about the value of AI for agencies, the question of ethical AI, and how to stand out in an AI-rich market.
AI is transforming marketing strategies and agency operations. John Higginson, Founder and CEO of Higginson Strategy, emphasizes AI’s role in augmenting human creativity, rather than replacing jobs, through examples like the Cadbury campaign and Sephora’s AI chatbot. However, concerns about AI mismanagement and the importance of ethical use lurk underneath. How will agencies navigate these challenges while maximizing AI’s potential? Paul and Will team up with John to explore these dynamics in this episode of Tech Can’t Save Us.
