Featuring Kirsten Karchmer, Founder & CEO of Conceivable
This week on Tech Can’t Save Us, host Paul David is joined by Kirsten Karchmer, CEO of Conceivable, a pioneering digital health company that is revolutionizing precision medicine for fertility and women’s wellness. Kirsten’s career spans more than two decades transforming how women approach their reproductive health. After running one of North America’s largest fertility wellness clinics as the first board-certified reproductive acupuncturist in North America, she founded Conceivable to bring clinical expertise to scale through data science, personalized nutraceuticals, and lifestyle interventions.
Kirsten explains why the current fertility care system is fundamentally broken—pushing women toward expensive IVF and IUI treatments without addressing the underlying health issues that impact their ability to conceive and stay pregnant. She argues that 75-80% of fertility challenges stem from lifestyle factors like sleep, nutrition, stress, and behavioral health, which can be addressed for a fraction of the cost of traditional treatments. Rather than using fertility interventions to override the body’s warning signals, Conceivable helps women understand and resolve root causes, improving not just fertility outcomes but long-term health.
The conversation explores Conceivable’s innovative approach: an AI-powered “operating system for women’s health” featuring a virtual care team that includes therapists, nutritionists, chefs, and formulators who provide daily, personalized support. Using predictive analytics, wearable data, and individualized supplement formulations, the platform addresses each woman’s unique health profile rather than offering generic fertility advice. Kirsten shares insights from building the company, including a previous failed attempt in 2016, her breakthrough growth on TikTok after advice from investor Gary Vaynerchuk, and why authentic customer connection through daily live Q&A sessions shaped the product’s development.
Paul and Kirsten dig into women’s health innovation, the dangers of tracking apps that provide data without actionable guidance, the importance of building products people genuinely love, and why behavioral health interventions are more effective than supplements alone. They also discuss Kirsten’s book Seeing Red, which tackles how menstrual health became stigmatized, and her vision for an operating system that supports women across their entire reproductive lifecycle.
Find more about Conceivable here: https://www.conceivable.com/
Follow Kirsten Karchmer here: https://www.linkedin.com/in/kirsten-karchmer-0139808/
