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Season 3, Episode 43

Generative AI for in-depth qualitative research with Ross Mitchell, Co-Founder of ResearchGOAT

Featuring Ross Mitchell, Co-Founder of ResearchGOAT

Ross Mitchell is the CEO and founder of ResearchGOAT, an AI-powered qualitative research platform that helps businesses understand their customers and audiences.

He’s also the creative leader at NEOL, a London-based company that helps businesses hire creative leaders for fractional support and assemble project teams quickly. Ross has worked with clients including Netflix, Amazon, Meta, Google, Microsoft, and Samsung.

In today’s episode of Tech Can’t Save Us, Ross joins host Paul to discuss how generative artificial intelligence is transforming the tech industry, the art of prompt engineering and how to get the most out of AI tools, and the ethical considerations around AI.