Featuring Asmaa Bencherif, Founder of Lori
This week on Tech Can’t Save Us, host Paul David is joined by Asmaa Bencherif, founder of Lori. Lori is an AI operating system designed to make real-world patient stories and outcomes usable at scale, helping individuals find health products that genuinely work in a crowded and often untrustworthy market.
Asmaa shares her personal journey of being diagnosed with an autoimmune condition and the difficulty of navigating vague online reviews and unverified forums while trying to manage her health outside the doctor’s office. They discuss how Lori addresses these challenges by asking the right questions at the right time to generate structured, contextualized feedback from verified buyers.
The conversation covers:
- The Power of Storytelling: How Lori turns personal health narratives into searchable data assets and short-form content for brands.
- Trust as Currency: Partnering with science-backed companies in sectors like Neurotech, SleepTech, and FemTech to ensure a high standard of proof.
- Ethical AI & Compliance: Navigating strict regulations to ensure patient testimonials are safe and do not make unsubstantiated medical claims.
- Intentional Growth: Asmaa’s philosophy on “growing slow” to maintain data integrity and protect the customer relationship during her current £600,000 pre-seed fundraising round.
Asmaa also highlights the shift toward direct-to-consumer medical devices and why a trusted filter is necessary to reduce the “trial and error” often experienced by those living with chronic conditions.
Find out more about Lori here: https://lori.health
Follow Asmaa Bencherif here: https://www.linkedin.com/in/asmaa-bencherif
