Looking for an HR tech influencer who can help you reach new audiences with your product?
You’ve come to the right place.
We’ve scoured the internet to find the 43 most influential HR tech influencers who can help you get the word out.
These folks have their ear to the ground when it comes to the latest HR tech trends, and many are writers, speakers, and podcasters with significant followings.
But before we continue, you might be wondering…
Why partner with an HR tech influencer?
Put simply—because it works.
With more people than ever before turning to social media for reviews and recommendations before committing their hard-earned cash to a product or service, influencer marketing remains a highly effective and relevant strategy.
For starters, 37% of folks find influencer recommendations more trustworthy than a brand’s own marketing efforts, so it can help HR tech firms build that ever-important brand trust.
Plus, 49% of people find brand-sponsored influencer content more engaging than regular ads, so it can help break the boredom and alleviate the dreaded ad fatigue.
So, if you’re ready to join the 93% of B2B companies planning to use more influencer marketing this year, let’s jump in.
The top 40+ HR tech influencers and thought leaders
1. Josh Bersin
LinkedIn: 921,533 followers
X: 64,100 followers
Josh Bersin is an HR and tech analyst, researcher, educator and founder of Bersin Associates, which is now Bersin by Deloitte, and the Josh Bersin Academy, which provides professional development for HR professionals.
2. Meghan M. Biro
LinkedIn: 50,202 followers
X: 90,500 followers
Instagram: 11,100 followers
Meghan M. Biro describes herself as an “HR tech evangelist” and is the founder of TalentCulture, a community for HR professionals, and host of the #WorkTrends podcast.
3. Steve Boese
LinkedIn: 22,079 followers
X: 47,800 followers
X: @HRHappyHour 27.2K followers
Steve Boese is a co-chair of the HR Technology Conference and co-host of At Work In America (formerly the HR Happy Hour Show), the longest-running and most downloaded podcast about HR and HR tech.
4. William Tincup
LinkedIn: 38,882 followers
X: 210,200 followers
Instagram: 10,100 followers
William Tincup is an HR editor, analyst, advisor, and host of the WRKdefined podcast.
5. Trish Steed
LinkedIn: 16,589 followers
X: @Trish_Steed 42.8K followers
@HRHappyHour 27.2K followers
Insta: Private, but accepts “real” people in the industry.
Trish Steed (MacFarlane) is the founder of H3 HR Advisors and the other co-host of the At Work In America podcast, along with Steve Boese.
6. Steve Browne
LinkedIn: 41,689 followers
X: 33,000 followers
Instagram: 2,634 followers
Self-described “HR radical” Steve Browne takes pride in doing things differently. He is currently the Chief People Officer at LaRosa’s and author of three books: “HR on Purpose!!”, “HR Rising!!” and “HR Unleashed!!”
7. Tim Sackett
LinkedIn: 27,120 followers
X: 40,800 followers
Tim Sackett is an HR tech analyst, author of “The Talent Fix” Vol 1 & 2, and founder of the Tim Sackett Project, a staffing firm.
8. Jennifer McClure
LinkedIn: 188,524 followers
X: 56,500 followers
Jennifer McClure is a global expert on the future of work and founder and CEO of Unbridled Talent, which provides education, coaching, and strategy consulting services for business leaders.
9. Sharlyn Lauby
LinkedIn: 144,62 followers
X: 34,000 followers
Sharlyn Lauby is president of ITM Group, a management training and HR consulting firm, and author of the HR Bartender blog, which she launched in 2008.
10. Tom Haak
LinkedIn: 22,423 followers
YouTube: 15,100 followers
Tom Haak is the founder of the HR Trend Institute, which aims to identify, follow, encourage, and set trends in the HR industry.
11. David Green
LinkedIn: 166,989 followers
X: 28,700 followers
David Green is a people analytics leader and speaker and co-author of “Excellence in People Analytics.” He is the Executive Director of Insight222 and hosts the Digital HR Leaders Podcast.
12. John Boudreau
LinkedIn: 19,465 followers
Dr. John Boudreau is a Senior Research Scientist and Professor Emeritus at the University of Southern California’s Marshall School of Business. He has published more than 50 books and articles on the HR profession.
13. Albert Loyola
LinkedIn: 12,393 followers
Albert Loyola is a human capital advisor to Fortune 500 organizations and partners with C-Suite executives on transformational programs including workforce transformation, future of work and AI. Founder of Ignite AI.
14. Chris Havrilla
X: 12,200 followers
LinkedIn: 9,227
Chris Havrilla is the global leader of Talent Product Strategy for Oracle Cloud Human Capital Management and self-described future of work “whisperer.”
15. Johannes Sundlo
LinkedIn: 19,152 followers
X: 6,570 followers
YouTube: 4,720 subscribers
Johannes Sundlo is a Senior HR Manager at Avalanche Studios Group who writes and speaks about how HR can shape the future of work.
16. Al Adamsen
LinkedIn: 17,670 followers
X: 1,315 followers
Al Adamsen is the Founder & CEO of the People Analytics & Future of Work (PAFOW) Community & Conference Series and SVP of Leader & Workforce Transformation at Perceptyx.
17. Marc Coleman
LinkedIn: 19,703 followers
X: 8,333 followers
Marc Coleman is a future of work expert and the founder and CEO of UNLEASH.ai, an AI-powered HR marketplace. He describes himself as a “futurist” and “global citizen.”
18. Wendy Van Ierschot
LinkedIn: 6,987 followers
Wendy Van Ierschot is the founder and former CEO of VIE People, a Netherlands-based adaptive HR firm for scale-ups. She is also a podcast host, columnist, and bestselling author of “Scale Ups & Downs.”
19. Hung Lee
LinkedIn: 67,488 followers
X: 11,900 followers
Hung Lee is the co-founder and CEO of Workshape.io, a talent marketplace, and curator of Recruiting Brainfood, a weekly newsletter for the talent industry.
20. Mervyn Dinnen
LinkedIn: 8,062 followers
X: 17,100 followers
Mervyn Dinnen is an analyst, author, speaker, podcaster, and co-creator of Talent Watch, a series of sponsored research reports into the talent lifecycle. He is also the author of “Exceptional Talent.”
21. Anita Lettink
LinkedIn: 15,700 followers
X: 5,453 followers
Anita Lettink is a consultant, author, and keynote speaker specializing in the future of work and HR and payroll tech.
22. Alan Walker
LinkedIn: 37,654 followers
X: 2,340 followers
Alan Walker combines his background as a developer with his experience in HR to innovate at the forefront of HR tech. He is the co-founder of Udder, which helps HR teams undergo digital transformation.
23. Brian Heger
LinkedIn: 66,222
Brian Heger is the Global Head of Strategic Workforce Planning & Talent at Bristol-Myers Squibb and author of the Talent Edge Weekly newsletter, which has over 31,000 subscribers.
24. David Perring
LinkedIn: 5,875
X: 1,704
David Perring is a people experience innovator and Chief Insights Officer at Fosway Group. He has over 30 years of experience in education and talent development.
25. Betsy Summers
LinkedIn: 3,269 followers
Betsy Summers is the Principal Future of Work analyst at Forrester Research. She is passionate about making work more “joyful, fulfilling, equitable, and sustainable.”
26. Erin Spencer
LinkedIn: 2,069
X: 2,927
Erin is a Senior Research Analyst at Deloitte, where she studies HR technology and solution providers.
27. John Kostoulas
LinkedIn: 6,406 followers
John Kostoulas is VP of Market Positioning & Strategy at Dayforce and has been recognized as one of the top 100 HR tech influencers. He has worked across various industries and built and led multinational teams of up to 100 people.
28. Helen Poitevin
LinkedIn: 1,862 followers
Helen Poitevin is a future of work expert and Distinguished VP Analyst at Gartner specializing in HCM technologies and strategies, including talent analytics, voice of the employee analytics, workforce planning, and AI.
29. Kathi Enderes
LinkedIn: 16,850 followers
Kathi Enderes is Senior Vice President of Research and Global Industry Analyst at The Josh Bersin Company. She is an advisor and keynote speaker specializing in employee experience, people analytics, talent and workforce, talent intelligence, HR tech, and the future of work.
30. Matthew Shannon
LinkedIn: 2,352 followers
Matthew Shannon is an HR technology research leader currently working as the Relationships Lead for Human Capital Ecosystems & Alliances at Deloitte. Matthew runs the Lite Research blog about the future of work.
31. Franz Gilbert
LinkedIn: 14,203 followers
X: 24,000 followers
Franz Gilbert is a managing director at Deloitte Consulting, LLP where he leads Human Capital Ecosystems and Alliances and is on the Human Capital Management Committee. His teams are involved in sensing and scanning the HR Technology market, developing partnerships, and scaling existing alliances to bring innovative solutions to clients.
He is the author of three books: “Global HR: Brazil,” “Global Human Resources: A Primer,” and “A Christian Couple’s Guide to Unemployment.”
32. Tara Cooper
LinkedIn: 3,025 followers
Tara Cooper is a Work Tech Analyst and Advisor at Mercer. She is also a speaker, transformation enthusiast, and wellness advocate.
33. Pamela Stroko
LinkedIn: 6,175
Pamela Stroko is an HCM leader, practitioner, and thought leader at HCM Insight with over 20 years of experience. She regularly speaks at industry events.
34. Chris Rainey
LinkedIn: 45,559
Chris Rainey is the co-founder and CEO of HR Leaders and co-host of the HR Leaders podcast. HR Leaders is a digital media platform that focuses on the future of work.
35. David Wilson
LinkedIn: 12,126
X: 4,925
David Wilson is the founder and CEO of Fosway Group, Europe’s biggest HR industry analyst, which studies next-gen HR and learning technologies.
36. Jon Ingham
LinkedIn: 19,042 followers
X: 16,500 followers
Jon Ingham is an award-winning HR trainer, professional speaker, and Director of the Strategic HR Academy. He is the author of two books: “Strategic Human Capital Management” and “The Social Organization.”
37. Lars Schmidt
LinkedIn: 47,263 followers
X: 24,800 followers
Lars Schmidt is a change agent, talent scout, HR community leader, host of the Redefining Work podcast, author of “Redefining HR,” and founder of Amplify Talent, which connects, develops, and empowers the next generation of transformative people leaders.
38. Lisa Rowan
LinkedIn: 1,793 followers
X: 9,971 followers
Lisa Rowan is the Research Vice President of HR software & services research at IDC. She is an HR automation expert who balances maturing and emerging HR technologies in her approach to talent management.
39. Jennifer Payne
LinkedIn: 1,363 followers
X: 10,800 followers
Jennifer Payne is a Senior Advisor at IA and co-founder of WomenInHR.com. She is a blogger and speaker who specializes in HR transformation, project management, and HR tech.
40. China Gorman
LinkedIn: 5,570 followers
X: 16,800 followers
China Gorman is an HR consultant and speaker who is also a member of the advisory board for SucceedSmart and has a proven track record of operational improvement, business growth, and profit optimization.
41. Stacy Donovan Zapar
LinkedIn: 326,973 followers
X: 35,400 followers
Stacy Donovan Zapar is an HR influencer, keynote speaker, and founder of The Talent Agency, a boutique recruitment agency. She was the technical editor and contributing author for Wiley’s “LinkedIn Marketing: An Hour a Day,” is a member of several advisory boards, and has been featured in Washington Post, Forbes, and Harvard Business Review, among others.
42. Michael VanDervort
LinkedIn: 16,384
X: 26,100
Michael (Mike) VanDervort is a communication, media, and events professional at the Labor Relations Institute with 35+ years of experience. He is a speaker, writer, and co-host of the Drive Thru HR podcast.
43. Jeanne Meister
LinkedIn: 17,488 followers
X: 30,600 followers
Jeanne Meister is an award-winning HR consultant, Forbes and Harvard Business Review contributor, and former founder of Future Workplace, which she sold in 2021, and Corporate University Xchange.
How to make the most of the partnership
Once you’ve snagged your dream influencer, you’ll need a watertight content strategy to get the maximum benefits from the partnership. Here are four content types to consider including:
1. Co-hosted webinars
Webinars are a great way to connect with your target audience and collect email addresses from market-qualified leads that can then be nurtured through email sequences.
Make sure you research your target audience to understand what their needs are and align your content with them to deliver tons of value.
2. Social media collaborations
When deciding on a social media collaboration strategy, it’s important to focus on the platform where your audience is most likely to spend time and see your content.
For many HR tech companies, LinkedIn will be the primary channel since your customers are likely to be C-suite decision-makers.
However, it’s still important to carry out research and find out which platforms your audience is spending the most time on so you can concentrate your efforts on one or two platforms and avoid spreading the message too thin.
3. Guest posting
If you have a blog or newsletter, you can use guest posting to drive more traffic to it and get people hitting “subscribe.”
Your chosen influencer will pen a post for you (or a ghostwriter will collaborate with them on it), then you publish it on your website and have your influencer share it.
Their followers will find your content and share it, harnessing the influencer’s following to organically distribute your post.
Over time, you may also gain backlinks from other sites, which will help boost your domain authority and search rankings.
4. Co-authored content
Alternatively, you might explore co-authored content that explicitly highlights the collaboration between you and the influencer.
You can publish co-authored content on any platform—from your own blog or social media platforms to an industry publication.
Need more support marketing your HR Tech product?
If you’re a busy HR tech startup leader or marketing manager, influencer marketing can be a powerful way to spread the word about your product.
But there’s no point doing it unless you do it right.
Many HR tech leaders find they simply lack the time to create an impactful influencer marketing strategy.
That’s when they turn to digital marketing experts like Literal Humans for support.
Not only do we know how to run an influencer marketing campaign the right way, but we have a deep understanding of where it fits into your overarching strategy and know how to make it work for your business.
