Join our newsletter for nuggets of marketing wisdom you can actually use! Subscribe here →

Back

How to be a Startup Journey Pioneer with Charlotte Clark from Base Ventures

In this week's episode, Charlotte Clark, co-founder at Base Ventures, shares her love for the startup ecosystem and the measures we should take to make it more inclusive, transparent, and productive.

“Founders are facing problems that are not just hurdles — but ‘stop all work in progress,’” explains Charlotte Clark, co-founder at Base Ventures. “What is a deal breaker in your startup journey, versus something you just have to figure out how to manoeuvre around?” That question is at the heart of what Base Ventures offers the startup world.

Having experienced what it’s like to be lost in the startup ecosystem, Charlotte empathises with founders who face challenges around defining their professional journeys. That’s why Base Ventures has created a tool called Foresight, which helps startup founders articulate their entire process from creating the product to launching and connecting with investors. 

In line with her goal of developing a more sustainable startup ecosystem, Charlotte is also launching a boot camp to educate founders on inculcating a product-focused thought process around user experience. 

Charlotte is motivated by a mission to use technological innovation to provide cutting-edge support and education to startup founders. As she succinctly puts it — “Founder-forward first and technology second.” 

We cover a range of topics in this episode, including product development, its purpose within startups, and the all-too-common dangers of getting too excited about a product idea — losing sight of what it means to your target audience!

More insightful tidbits follow, including Charlotte’s idea of the evilest application of tech and her predictions on the exciting future of tech-for-good. 

Interested in appearing on an episode of Tech Can't Save Us?