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Oh, hello there.

Literal Humans Dog Illustration Literal Humans Dog Illustration

We are Literal Humans.

Our work is shaped by our values. Here’s how we define them:

  • Brave space: When people can be brave, they do their best work.
  • Trust: It’s the foundation of every great partnership.
  • Belonging: When we belong, we thrive.
  • Teach & Learn: Each one, teach one—as the saying goes.
  • Joy: A smile, a laugh, a creative spark with colleagues–it’s the good stuff of life.

We’re motivated by growth (ours and yours). Here’s how we achieve it:

  1. Results-focused: We don’t stop with content. We analyze and optimize our strategy every step of the way.
  2. Generalists + Specialists: A truly diverse talent network w/ custom-built teams for each client.
  3. Giving a damn: By working across tech for good + B2B SaaS + nonprofits/charities–we help you balance profit and purpose in your marketing.
  4. Beyond B2C & B2B: We embrace a human-to-human (H2H) approach to marketing that wins across verticals.
  5. Lean and Learning: We’re a hybrid agency (AKA freelance collective or deconstructed agency model). In short, we’re able to move faster and smarter by design.

We started this agency in June 2020 (yep, right in the middle of the pandemic). 


The writing was all over the wall…

  • We saw the ill-designed houses of cards many brands built come tumbling down. Marketing budgets were slashed.
  • We saw too many agencies built on 1-2 smart (usually/exclusively white) guys in a room cooking up “strategy” in a vacuum.
  • We saw some companies dig in their heels as crisis capitalists. Others pivoted towards human-to-human marketing.


The companies that took a helping stance won the loyalty of existing customers and attracted new ones. If we’re honest, some of them laid it on a bit thick.


People reimagined their relationship with stuff. They turned away from paid ads (although not entirely) and faceless companies going for the hard sell. 


In short, marketing changed. The ground beneath companies shifted. We saw the writing on the wall for what it was: a call to action.


So we built a new agency on a simple premise: When brands live their purpose and develop emotional, human connections with customers—they win. 


Our rainbow coalition of a team is intentionally designed to look like the diverse audiences you’re striving to reach. We’re all creative professionals with years of experience (in life and work).


We’re fully distributed and remote. We build custom creative marketing teams for each client—on demand.


Values-driven. Results-focused. Always learning.


We’re Literal Humans.

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Meet Our Team

Paul David Perry

Co-Founder & CEO


Prior to launching Literal Humans, Paul worked as a freelance writer and content strategist for a number of different tech brands, including Contentstack, Submittable, TransferWise, and Toptal. He also helped build a previous agency from $500K ARR to $1.5MM ARR in under two years by providing high-quality content strategy + execution across a range of clients and building internal agency systems. Before his career in content marketing, he worked in education and nonprofit management in the US.



William Gadsby Peet

Co-Founder & Chief Strategy Officer


Will is a former journalist turned digital marketer that specializes in content and digital marketing strategy. Before co-founding Literal Humans, he worked as a performance marketing specialist and consultant, generating millions of pounds in profit for a roster of international clients.

Anabelle Pang Headshot

Anabelle Pang

Creative Director & Partner


Anabelle is a multidisciplinary designer and art director based in New York City. Over 10 years in the industry, Anabelle has worked on a diverse range of projects including brand identities to exhibition experiences and non-profits. She wants to continue her career path in the Arts, Social Justice, and Tech spaces with mindful founders!

Megan Clark

Client Success and Operations Manager

Taunton, Somerset

Megan is a Somerset-based Client Success and Operations Manager, specialising in online media and design. With over 10 years of client-facing experience in media and marketing, she excels at helping businesses thrive in the digital space. Known for her superb organisation skills and perfectionist mindset, Megan ensures streamlined operations and exceptional client satisfaction.

Her international expertise gained from living and working in Australia for 2 years brings a fresh perspective to delivering outstanding results. Outside of work, Megan enjoys outdoor adventures with her sprocker spaniel, Daisy, and finds relaxation in hand embroidery and listening to podcasts.

Elizabeth Edwards

Head of Business Development

Liz has over 5 years of agency experience and a strong background in social storytelling, content creation and performance marketing. She has specialised in sustainability messaging and produced social campaigns for household brands, tech giants and non profits alike. Liz enjoys creative problem solving for clients and building lasting connections with clients and partners. She’s also a process geek with a passion for people development. When she’s not developing LH proposals and services, she’s completing her MA in Psychotherapeutic Practice or riding her horse, Peach. She’s all about helping folks find balance and peace within their day-to-day.

Savena Surana

Senior Creative Strategist & Writer


Savena Surana is an award-winning creative communicator and producer. For over seven years she’s told stories of social good for clients such as the United Nations Foundation, the Museum of London, and Lego.

She is also the co-founder of Identity 2.0, a creative studio working at the intersection of digital rights, identity, and technology. The organization has collaborated with various groups, including Stop Killer Robots, the British Council, and the Children’s Rights International Network, to facilitate discussions on the intersection of technology and society.

She has also spoken at the University of Oxford, and BBC Studios, She has also guest lectured at the University of Arts London, and was named a #WebChampion by Sir Tim Berners Lee.

Melany Carter-Groves

Head of Operations & Strategy


Melany possesses a wealth of experience in assisting businesses with scaling and maturing. With many years of experience as a project manager in the tech industry, she has spent her recent career seamlessly transferring her analytical, results-driven, and people-focused skills to the realm of Operational leadership. Her strengths lie in facilitating business clarity, encompassing data-driven decision-making, and the conversion of organizational objectives into actionable strategies. Notably, Melany has also been a driving force in championing and successfully implementing best practices for line management and career progression.

Victoria Peel Yates

Senior Writer


Victoria is a writer based in Barcelona, Spain. As a former humanitarian turned content writer, she writes about wellness, sustainability, and SaaS. She is passionate about helping impact-driven brands grow and change the world through quality content.

Aditya Narayan

Content Strategist


Aditya (Adi) is a Comparative Literature postgraduate from the University of Edinburgh. Aspiring-teacher-turned content strategist, Adi is proudest of his ability to research and write content on a range of topics from psychology to marketing to software and tech. He loves managing people and carrying complex projects over the finish line. On a weekend, you can usually find him reading, learning music production, or visiting a castle.

Naume Guveya

Senior Writer/Content Strategist


Naume is a content strategist and writer for B2B and B2C brands. She has helped various brands achieve sustainable growth through tailored content marketing strategies and high-converting content.

Olivia Messer



Olivia has a strong background in graphic design, working with digital and print, in-house and studio. When she’s away from the computer she love a good horror book or film, playing with her sister’s dog (cocker spaniel/angel) or being out in the garden. She’s fond of travelling and has just moved back from Barcelona although she learnt an embarrassingly small amount of Spanish there (oops).

James David

Digital Design Apprentice


James is a graphic designer and Kickstarter apprentice with an emerging background in design, having worked with Barking based companies Bluebird Pictures and Kromanti. Some of their hobbies are music, art, playing piano and generally anything creative.

Rebecca Headman

Social Media and PR Executive


Rebecca is a seasoned podcast producer and expert in social media and PR. With a wealth of experience in creating captivating content, she has a proven track record of elevating brands and businesses. Beyond her professional accomplishments, she enjoys hosting radio shows and DJing as a creative outlet.

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Derrick Sun

Freelance Senior Designer & Creative Director Emeritus


Derrick Sun is a Creative Director & Multidisciplinary Designer. He’s worked in the tech and marketing industries for the past 12 years, specializing in UX design, web design, branding, content marketing, and strategy. He’s passionate about travel, cooking, and, more importantly, eating.

Nina Pang

Freelance Developer & Digital Marketer


Nina is the co-founder of Junction43, a partner studio with Literal Humans. She’s a multidisciplinary creative with a skillset spanning web development, content creation, and digital marketing.

Cey Flores

Freelance Designer

Barcelona, Spain

Cey is a Multimedia Designer with an eye for creating visually appealing and engaging content. Her expertise lies in social media and marketing design. On the daily, she’s at her brew bar trying to make a decent filtered coffee (at least). Because she believes in less screen time, you’d most likely see her (when she’s in away mode) completing her steps and rings or beating boarding time at the airport.

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Kanacia James

Freelance Designer


Kanacia was Upstate NY born and raised with a love for travel and indulging in all things creative.

Rachel Scott

Freelance UI/UX Designer

Salt Lake City

Rachel has been a designer for the past 20 years. She’s most recently a UI/UX designer who specializes in web and mobile design, product design, branding, and research. She loves traveling, art, cooking, skiing, camping, and anything involving adventure.

Neema Dania

Freelance UX Designer


Neema is a freelance product designer with a background in graphics design and content design. She works with companies to create solutions that increase customer retention and satisfaction. If she’s not designing, she’s talking about fashion on Youtube or taking a long walk.

Dozie Anyaegbunam

Freelance Content Writer


Dozie is the co-founder of Not Enough Writers, a community of African content writers/marketers. He’s a social strategist, content writer, and has crafted compelling content for both B2B and B2C brands.

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