Not your average Joes

Too many agencies are built on a few smart (usually white) guys in a room cooking up “strategy” in a vacuum. We’re not like that.

 

Our team is purpose-built to mirror the audience you’re striving to reach. We’re all creative professionals with years of experience (life and work).

 

We develop insights for your brand, then we make it happen. The jury is in: Diverse teams are just smarter. So we built for that.

Not your average Joes

Too many agencies are built on a few smart (usually white) guys in a room cooking up “strategy” in a vacuum.

 

We’re not like that.

 

Our team is purpose-built to mirror the audience you’re striving to reach. We’re all creative professionals with years of experience (life and professional).

 

We develop plentiful, mosaic insights for your brand. Then we make it happen. The jury is in: Diverse teams are just smarter. So we built for that.

A moment of clarity

When a global pandemic struck, many brands saw their ill-designed houses of cards come tumbling down.

 

People reimagined their relationship with stuff. They turned away from paid ads and faceless companies going for the hard sell. 

 

In short, marketing changed. The ground beneath companies shifted. We saw the writing on the wall for what it was: a call to action.

Building a new vision

While some brands dug in their heels as crisis capitalists—others pivoted towards human-to-human marketing.

 

The companies that took a helping stance won the loyalty of existing customers and attracted new ones. If we’re honest, some of them laid it on a bit thick.

 

But the essence, when well-executed, still stands: When brands live their purpose and develop an emotional, human connection with customers—they win. 

Building a new vision

While some brands dug in their heels as crisis capitalists—others pivoted towards human-to-human marketing.

 

The companies that took a helping stance won the loyalty of existing customers and attracted new ones. If we’re honest, some of them laid it on a bit thick.

 

But the essence, when well-executed, still stands: When brands live their purpose and develop an emotional, human connection with customers—they win. 

 

At that moment, on a video call across multiple continents, we decided to go all-in on human-to-human marketing for purpose-driven brands.

Enter Literal Humans

A new era demands a new approach.

 

We’re fully distributed. We build custom creative marketing teams—on demand.

 

It starts with smart strategy fuelled by tech nerdery. A healthy dose of artful content development. Toss in some learning theory and data science…and what do you get?

 

A personalized and highly-effective approach to growing your brand.