Oh, hello there.

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We are Literal Humans.

Our work is shaped by our values. Here’s how we define them:

  • Brave space: When people can be brave, they do their best work.
  • Trust: It’s the foundation of every great partnership.
  • Belonging: When we belong, we thrive.
  • Teach & Learn: Each one, teach one—as the saying goes.
  • Joy: A smile, a laugh, a creative spark with colleagues–it’s the good stuff of life.

We’re motivated by growth (ours and yours). Here’s how we achieve it:

  1. Results-focused: We don’t stop with content. We analyze and optimize our strategy every step of the way.
  2. Generalists + Specialists: A truly diverse talent network w/ custom-built teams for each client.
  3. Giving a damn: By working across tech for good + B2B SaaS + nonprofits/charities–we help you balance profit and purpose in your marketing.
  4. Beyond B2C & B2B: We embrace a human-to-human (H2H) approach to marketing that wins across verticals.
  5. Lean and Learning: We’re a hybrid agency (AKA freelance collective or deconstructed agency model). In short, we’re able to move faster and smarter by design.

We started this agency in June 2020 (yep, right in the middle of the pandemic). 


The writing was all over the wall…

  • We saw the ill-designed houses of cards many brands built come tumbling down. Marketing budgets were slashed.
  • We saw too many agencies built on 1-2 smart (usually/exclusively white) guys in a room cooking up “strategy” in a vacuum.
  • We saw some companies dig in their heels as crisis capitalists. Others pivoted towards human-to-human marketing.


The companies that took a helping stance won the loyalty of existing customers and attracted new ones. If we’re honest, some of them laid it on a bit thick.


People reimagined their relationship with stuff. They turned away from paid ads (although not entirely) and faceless companies going for the hard sell. 


In short, marketing changed. The ground beneath companies shifted. We saw the writing on the wall for what it was: a call to action.


So we built a new agency on a simple premise: When brands live their purpose and develop emotional, human connections with customers—they win. 


Our rainbow coalition of a team is intentionally designed to look like the diverse audiences you’re striving to reach. We’re all creative professionals with years of experience (in life and work).


We’re fully distributed and remote. We build custom creative marketing teams for each client—on demand.


Values-driven. Results-focused. Always learning.


We’re Literal Humans.

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Meet Our Team

Paul David Perry Headshot

Paul David Perry

Co-Founder & CEO


Prior to launching Literal Humans, Paul worked as a freelance writer and content strategist for a number of different tech brands, including Contentstack, Submittable, TransferWise, and Toptal. He also helped build a previous agency from $500K ARR to $1.5MM ARR in under two years by providing high-quality content strategy + execution across a range of clients and building internal agency systems. Before his career in content marketing, he worked in education and nonprofit management in the US.

William Gadsby Peet

Co-Founder & Chief Strategy Officer


Will is a former journalist turned digital marketeer that specialises in all things content strategy and promotion. Away from work, he’s passionate about whisky, rugby, video games, reading, Marvel films and just generally being a bit of a nerd!

Anabelle Pang Headshot

Anabelle Pang

Creative Director & Partner


Anabelle is a multidisciplinary designer and art director based in New York City. Over 10 years in the industry, Anabelle has worked on a diverse range of projects including brand identities to exhibition experiences and non-profits. She wants to continue her career path in the Arts, Social Justice, and Tech spaces with mindful founders!

Derrick Sun Headshot

Derrick Sun

Creative Director & Partner


Derrick Sun is a Creative Director & Multidisciplinary Designer. He’s worked in the tech and marketing industries for the past 12 years, specializing in UX design, web design, branding, content marketing, and strategy. He’s passionate about travel, cooking, and, more importantly, eating.

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Gigi Rodgers

Promo Specialist

United States

Kanacia James Headshot

Kanacia James



Kanacia was Upstate NY born and raised with a love for travel and indulging in all things creative.

Miguel Velarde Headshot

Miguel Velarde



Thirty-something year old visual designer breezing through creative briefs out in Austin TX. My pens are always running out, my vans are always scuffed, my coffee pot is always full and my work is always pride-worthy.

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Noelina Rissman

Content Writer


Studied journalist turned content marketer, Noelina helps brands show up as their authentic, human selves online… using content! Off the clock, you can usually find her out and about, soaking up some nature. Or ya know, curled up with a good book while downing bags of chifles (for the record, the thinly-cut, curly ones are the best).

Nina Pang

Developer & Digital Marketer


Nina is the co-founder of Junction43, a partner studio with Literal Humans. She’s a multidisciplinary creative with a skillset spanning web development, content creation, and digital marketing.

Mike Ortolano

Strategist & Content Writer


Mike is the co-founder of Junction43, a partner studio with Literal Humans. He’s a strategist, content writer, and copy editor for various domains including B2B software, venture capital, and luxury goods.

Tafadzwa Mrewa

Digital Marketing Strategist


Tafadzwa is a well-rounded strategist who has worked with various startups devising unique strategies with people at the core. His ability to nurture leads has led to sustained growth and brand loyalty. He enjoys reading about how the latest developments are shaping today’s world.

Christina Pashialis

Content Strategist


Christina has worked in content since 2014 and is the founder of ContentUK, the UK’s community for content marketers. She’s always keen to support others carving content marketing careers and building communities.

Daniel Castro

Content Writer

Mexico City

Daniel is a writer based in Mexico City. He holds an MFA from the Iowa Writers’ Workshop and his work has appeared in Harper’s, Bleacher Report, and Salon, among others. He has taught creative writing at the University of Iowa and is a co-founder of the Berlin Writers’ Workshop.

Amanda Cross

Content Marketer & Writer

Forrest City

Amanda Cross is a B2B content marketer with a specific love for HR technology. She creates content on topics like employee recognition, compliance, wellbeing, recruiting, and more. Her passion lies in connecting with business leaders and creating engaging content.

Lauren Geschel

Content Writer


Lauren is a freelance writer. With journalism, English, and education degrees, Lauren has an eye for detail and is excellent at expressing voice in her writing, appealing to any audience. Her ability to clearly communicate ideas through writing is only matched by her editing abilities.

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