Have you ever thought about the environmental impact of the websites you visit daily?
How about the carbon output of your Netflix queue?
Tom Greenwood sure has. He’s even written a book on issues like digital pollution, website efficiency, and sustainable web design.
We talked to Tom about his agency’s efforts to make web design and development a bit greener, as well as how he’s helping to raise awareness about how our digital activities are connected to climate change.
Tom introduced us to Jevons Paradox (look it up), a number of cool tech tools, as well as his insights about mission-driven businesses and charities. He has a lot to say about “greenwashing” in the tech world, so be sure to listen in!
Here’s where you can find Tom:
- Wholegrain Digital – wholegraindigital.com
- Website Carbon Calculator – websitecarbon.com
- Tom’s book – abookapart.com/products/sustainable-web-design/