Featuring Leo Crowe, CEO of Souk
This week on Tech Can’t Save Us, host Paul David is joined by Leo Crowe, the co-founder and CEO of Souk, a newly launched AI platform transforming how companies build and scale channel partnerships. Selected for Antler’s 2025 London cohort from over 150,000 applicants, Leo brings a wealth of experience from leadership roles at Deal and Papaya Global to solve the age-old inefficiencies of partnership management.
They discuss the rising importance of partner-led growth, noting that giants like Salesforce and HubSpot now derive over 50% of their revenue from partnerships. Leo explains why these relationships often fail, citing that historically, 9 out of 10 partners never refer a single lead due to friction in finding, activating, and paying them.
Find more about Souk here: joinSouk.com
Follow Leo Crowe here: https://www.linkedin.com/in/leo-crowe-457815121/
